Last Updated: Oct 2021
We are Franks Motorcycles Limited). Either we or one of our subsidiaries is the data controller of your personal data. If you have any questions or concerns about the information presented here, or about what we do with personal data, you should email us at firstname.lastname@example.org.
This site is not intended for use by individuals under the age of 18.
In summary, we use personal data:
· to connect consumers interested in listed vehicles with the dealerships that are advertising them for sale
· to operate the interactive features of our websites and mobile applications, such as the discussion forums, saved searches, and pricing alerts
· to promote our services, and to help our advertisements appear to people who are more likely to be interested in them
· to manage our customer relationships, handle queries and complaints, prevent fraud and otherwise operate our business.
The rest of this policy provides further details. To help you reach the information you want quickly; we have divided this page into different sections according to your different potential interactions with us. You can get to the section you want by following the links below.
Cookies and advertising on our website
Cookies and analytics
We keep the information we gather from cookies for up to 10 years. For our login and session cookies, we do this on the basis that it is necessary to provide the features of our websites that require it. For our analytics cookies, we do this based on our legitimate interest in understanding how people use and interact with our websites.
We work with several technology partners to maintain and enhance our websites. The following list describes our most used cookies.
Cookie Description Franks Motorcycles
We use first-party cookies to track user behaviour to provide the best experience possible.
· Google Analytics
We use Google Analytics for statistical analysis. You can learn more about Google Analytics here.
We use Facebook to promote our products and services. You can learn more about Facebook here.
· Google AdWords
We use Google AdWords to promote our products and services through Google's advertising opportunities. You can learn more about Google AdWords here.
We use YouTube to enable behavioural advertising and analytics by Google. You can learn more about YouTube here.
We use Google for additional services, including loading scripts and code on a page, tracking user behaviour, personalizing advertisements, and promoting our products and services. You can learn more about Google here.
· Interest-based advertising
Franks Motorcycles may partner with advertising networks, which may use information collected through a variety of data to provide customization, auditing, research and reporting for us and advertisers. We may also act as an advertising network and use information collected through a variety of data technologies while you are on our site and elsewhere where we may be acting as a third party. This data collection takes place both on the site and on third parties’ websites and mobile applications. This process allows Franks Motorcycles and third parties to deliver targeted advertising, enhance marketing programs and help track the effectiveness of such efforts. Advertising networks also may use this information for determining or predicting the characteristics and preferences of their respective advertising audiences and for measuring the effectiveness of their advertising in accordance with their privacy policies.
In a nutshell, the effect of these data technologies is that, if you have looked at vehicles on our site, it is more likely that adverts for Franks Motorcycles will appear when you are browsing on other websites. The third-party adverts which appear on our own sites are chosen according to the content of the pages you view on our sites and information about your browsing habits already known to our third-party advertising partners. For example, if you are looking at a Franks Motorcycles page showing vehicles made by a particular manufacturer, it is likely that the adverts appearing on that page will be for that same manufacturer.
We do not provide information that is directly associated with a specific person (such as name and address) to any advertising network when you interact with or view a customized advertisement. However, when you view or interact with an advertisement, the advertiser may assume that you are interested in the subject matter of the advertisement.
The landscape around interest-based advertising is continually changing, both as new laws and regulations are interpreted and applied and as companies and advertisers create industry standards on acceptable practices. Though some standards have been widely adopted, certain mechanisms around privacy, consent, and transparency differ between various advertisers and advertising associations.
We keep the information we gather from advertising cookies for up to 10 years. How long advertising data is retained by our advertising partners is determined by them. We can provide further information on request. Where required, we use advertising cookies based on your consent, which we will ask you for in a banner notice the first time you visit our website.
You may refuse to accept many cookies from our sites or any other website at any time by activating certain settings on your browser. Most browsers automatically accept cookies, but you can usually modify your browser to decline cookies if you prefer. If you choose to decline cookies, you may not be able to sign in or use other interactive features of our sites that depend on cookies. More information can be found at:
“Privacy Browsing" in Firefox
"Incognito" Browsing in Chrome
"InPrivate" Browsing in Internet Explorer 11
"InPrivate" Browsing in Microsoft Edge
"Private Browsing" in Safari
Safari Mobile (iPhone and iPads)
How to reset your Apple IDFA
How to reset your Google Advertising ID
Do Not Track (DNT) signals
Because the “Do Not Track” browser-based standard signal has yet to gain widespread acceptance, we do not currently respond to those signals. We will continue to review the mechanism and may adopt a standardised usage in the future. If we do so, we will provide relevant information in this policy.
Franks Motorcycles accounts and emails
Certain features of our websites, such as the discussion forums and the “virtual garage”, require you to create an account with us. When you do so, we will use the information you provide when you create the account to administer your account and to give you access to those features.
For some services, you can use a third-party platform like Facebook or Google to sign in or create an account at Franks Motorcycles. By using a third-party service, you authorize that third party to share information, such as your username, email, and profile photo, with Franks Motorcycles to create your account.
You have the option to subscribe to a range of email alerts relating to your interactions with us, such as new inventory matching search criteria you specify, and new posts in discussion threads that you have followed or replied to. We use industry tools to help us gauge interest in our email messages, including seeing whether you opened the message. You can control email alerts by using the links at the bottom of the email message or through your account settings, available here.
We will keep your account information for as long as your account is active, and for up to 10 years afterwards.
We do this on the basis that it is necessary to provide those features of our websites.
Using message boards and forums
Any information you choose to voluntarily post to message boards and other interactive forums is by its very nature being made publicly available to other users who have access to that portion of the website or service. We would encourage you not to share your personal data, and we are not responsible for any information you choose to provide or communicate in such forums. Any disclosures you make are at your own risk.
Where you do reveal personal data, it will be processed based on our legitimate interests (to operate our forum) and on the basis that you have made that information publicly available.
The personal data of people working at dealerships
We can come into possession of the personal data of people working at dealerships in a few ways.
For all our customers and dealerships whose inventory we host, we will have the business contact details of the people we work with there to manage that relationship. We will also have business contact details of anyone working at a dealership who has attended or enrolled in one of our events or webinars or created an account to interact with our tools or services.
Some dealerships provide automated feeds of their inventory via various third-party inventory syndicators that we subscribe to. In addition to details about the available vehicles, those feeds will typically contain basic contact details for the dealerships, which can in some circumstances include names and work email addresses of individuals at the dealerships whom the dealerships have nominated as sales contacts for the listed vehicles.
We use the provided dealership contact details to connect dealerships with consumers making enquiries about the vehicles they have listed. We also use them to promote our dealership events and webinars and our premium subscription service to the dealerships, via mail, email, and phone, and to manage our relationships with them. We utilise CRM tools to manage customer relationships, data, and communications. Our third-party service providers are described in further detail here.
We will always remove you from our marketing lists if you ask us to. Typically, the best way to do that is to use the link at the bottom of our emails.
We keep the details of our contacts at dealerships for as long as their inventory is on our site, and for up to 8 years afterwards.
We do this based on our legitimate interest in connecting consumers looking to buy cars with dealerships that have cars for sale, in providing our services to dealerships, in promoting our events and product offerings, and in managing our business.
The personal data of people working at other organisations
When we work with other businesses and organisations, such as our advertising customers, we will have the business contact details of the relevant people who work there, and we will use them to manage our relationship with those businesses and (where relevant) to promote our services to them.
We will also receive the business contact details of people working at actual or potential customers if they attend or enrol in an event or webinar that we host. If they are not already customers, we will use those details to provide the event or webinar, and to promote our services to them.
We keep information about people working at customers or vendors for as long as the relevant businesses are customers or vendors (as applicable), and for up to 8 years afterwards, in case of issues or disputes. We also keep the information about people working at a prospective customer for as long as that business is a realistic prospect, and for up to 8 years afterwards, again in case of issues or disputes.
Using personal data to detect and prevent fraud
We process personal data ourselves and share certain personal data with our third-party fraud prevention partners, to detect fraud and to reduce the incidence of fake reviews on our websites. We do that based on our legitimate interest in preventing fraud and in increasing the reliability of the reviews on our websites. We will share information on suspected fraud and illegal activities with the relevant authorities when we consider it appropriate.
Third-party service providers
We also share personal data with third parties who need it to provide services to us in support of the purposes described throughout this notice. For example, we use external providers to host our websites and databases, to process customer payments, and to operate our email alerts and marketing communications. We also use an external data warehouse provider to store and manage for us the data gathered by our advertising cookies.
We have also taken steps to ensure that vendors to us who handle personal data, especially vendors of online services like hosting, are bound to us by contracts which comply with European and UK data privacy standards, and we fully intend to enforce those contracts if necessary to safeguard your rights.
Your rights and how to exercise them
Data privacy laws give you certain rights in respect of the information that we hold about you. Below is a short overview of those rights.
With some exceptions, you have the right to have a copy of the personal data that we hold about you. We may make a reasonable charge for additional copies of that data beyond the first copy, based on our administrative costs. For data that you have given to us, you have the right to receive your copy of it in a common electronic format, and to provide copies of it to other people if you wish.
You have the right to have the personal data we hold about you corrected if it is factually inaccurate.
In some circumstances, you have the right to have personal data that we hold about you erased (the “right to be forgotten”). This right is not generally available when we still have a valid legal reason to keep the data.
You have the right to require us to stop using your personal data for marketing purposes.
You also have the right in some circumstances to request that temporary restrictions are placed on how we process your personal data (for example, if we are processing it based on our legitimate interest, and you contest our assessment that our interest is not overridden by your fundamental rights and freedoms).
If we are processing your personal data based on your consent, you have the right to withdraw that consent at any time, in which case we will stop that processing unless we have another legal basis on which to continue.
If you want us to stop sending you marketing emails, the quickest and most efficient way is to use the links provided in our emails (although you can also contact us directly if you prefer). Otherwise, if you want to exercise your rights in respect of your personal data, the best way to do so is to contact us by email at email@example.com.
To protect your privacy, when you contact us, we may ask you to prove your identity before we take any steps in response to such a request.
You also have the right to lodge a complaint about our handling of your personal data with your local data protection authority:
In the UK, the Information Commissioner’s Office (http://ico.org.uk)
In the Republic of Ireland, the Data Protection Commissioner (https://dataprotection.ie)